Wednesday, October 24, 2007
Barbie Encourages Kids To Go Clubbing

Kids eh? They’re like adults who don’t pay tax. Not content with texting their mates when they should be learning the three ‘Rs’ they’ve always had the best stuff. Games consoles, Heelys, TV channels dedicated to cartoons, the list goes on.

Well, things just got better for the little tykes.

With all the recent press about how recent generations aren’t as active as some gone by it’s nice to see one of the most famous names in toys bringing out products to address this.

Barbie – who bears an uncanny resemblance to many a Ryder Cup wife – have brought out a bag and three-club set aimed at getting young girls to hit the links, and make them a shed load of money of course. We say bravo. Maybe in years to come the blonde bombshell from Mattel will be responsible for a LPGA winner?


The new Lorena Ochoa, or to a lesser extent Michelle Wie.

This reminded us of Haribo – the fuel that powers GP Towers – and their quest to encourage golf amongst youngsters in the UK. After several heats and a final at Jakobsberg Golf Club, Germany, nine year old Marco Penge walked away with the Haribo Young Golfer of the Year title.

You can read all about it in the next issue of GOLFPUNK out 07th November.

Anyway back to Barbie…

“Barbie has always been about fashion. The famous doll also has been much more, ranging from an astronaut to an athlete.

Next up: The Barbie brand is reaching out to introduce young girls to golf. In November, Mattel will introduce a Barbie golf club set for girls 4-6.

"We know from our research that a big part of a little girl's life is about being active, about playing outdoors," says Juan Gutierrez, senior director of Mattel consumer products. "We believe that offering a golf club set offers a girl another option to play another sport."

Barbie's most recent association with golf goes back to 1992, when Golf Date Barbie was sold. But the $39.99 golf club set manufactured by Cougar Golf and to be available at Target takes Barbie's athleticism a step further.

"Our objective is to get girls active and have them understand the benefits of being active on their own and with their parents and inspiring them to take on new interests," Gutierrez says.

In that pursuit, Mattel's marketing dovetails with the goals of golf organizations to introduce the sport to more youngsters”

To read more on this article click here...




Women's Golf news
10/24/2007 5:03:50 PM (GMT Standard Time, UTC+00:00)  #  Comments [0] 

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